Morgan Spurlock Watch



"The only cure for contempt is counter-contempt."
--H.L. Mencken

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Whiskey for 30 Days

Here's a parody of Spurlock's Super Size Me that's fairly clever.

The odd thing is, Spurlock has already desended into self-parody, and made a straight-faced TV show based on the same premise. The final episode of 30 Days featured a woman who "binged" on alcohol every day for thirty days. The episode was of course complete with the usual anti-capitalist jabs at the marketing and advertising practices of the liquor industry.

The parody film makes the important point that this of course isn't how manufacturers intend for their product to be used. Just about anything taken in in excess probably isn't going to be great for your health. And even the most aggressive of marketing campaigns don't recommend you consume one company's food or beverage product to the exclusion of everything else.

In any case, marketing and advertising are more about influencing brand loyalty than about influencing behavior. Few people decide to start drinking because of a beer commercial. Lots of people who have already decided to drink will switch brands (or, more likely, move to higher-priced brands) because of a beer or liquor ad.

August 05, 2005 in Other Spurlock Critics, Super Size Me, The TV Show | Permalink | Comments (44) | TrackBack (0)

I Bet You Will

Before Super Size Me, while Spurlock was still an aspiring filmmaker, he started up an Internet video program called "I Bet You Will," which was later bought and aired for a short while on MTV.

The show's premise? Find people on the street -- passers-by, homeless people, store clerks -- and pay them money to do ridiculous things. Usually, these stunts involved eating something disgusting (and, usually, unhealthy). Spurlock paid people to eat dog feces, an entire jar of mayonaise, and to do shots of cod liver oil. He paid one man to eat a clam out of another man's armpit. He paid one woman to shave her head, mix the shaved hair with butter, than eat the entire concoction. If you think it's odd that a guy who got famous scolding McDonalds for profiting from bad nutrition first made a name for himself by videotaping people eating disgusting things -- well, I guess that makes two of us.

Here's one account of the show:

Bystanders are feeling as queasy as the volunteer looks, as she continues with corn oil, pink bismuth, lemon juice, hot sauce and cold chicken broth, and to settle her stomach, finishes up with cod liver oil.

As one disbelieving tourist from Montana says, “They don't do this back home where I’m from."

Well, they might soon, if this guy's idea takes off. Morgan Spurlock is the brains behind a webcast and would-be TV show called "I Bet You Will," which revolves around the idea that “people will do anything for money.”

Spurlock paid our friend $450 for those nine shots, and he has gone as high as $740 for one challenge. But most man-on-the-street stunts cost a lot less. He says, “I thought it was gonna be a little tougher, especially here in New York, to get people to do things. But no, people are cheap and easy."

“Extra” found that out when we went out with Spurlock and his camera crew. It took just $235 to get one guy to wolf down a jumbo-size jar of mustard. Or a mere $100 to empty a jar of molasses down a guy's pants. And just $300 to get a guy to eat an ice-cream cone made of vegetable shortening.

Here's another:
In past episodes, a Wall Street man stripped to his underwear and shoes for $700 dollars; a woman danced in public wearing only the "I Bet You Will" thong and her bra for $150 dollars, and one guy chewed a chunk of dog poop for $400 bucks. The frat house humor is packaged into five-minute, weekly episodes. The site had a million hits within its first five days online last June, and creator Morgan Spurlock says four television networks have expressed interest.

Morgan: People love to watch this. It's the public forum, it's the idea of seeing something new and original and out there. And to see a regular person who's coming up and getting the chance to win $300 if he eats an entire jar of pig's feet and wash it down with a pint glass of corn oil, you know… it's…not something you might do, but it's something that somebody else might do, and something, you know what? I'd wanna watch that, too! I'd wanna watch that happen!

[...]

Morgan: She's already had…a 12 oz. can of condensed milk….a 16 oz can of chicken broth. And now it is her fourth shot of cod liver oil. // Here she goes…(makes a drumroll sound.)

For $160 bucks, she thinks it's worth it. For "I Bet You Will's" producers, she's living proof of their slogan, "Stupidity Pays."

Morgan: "YEAH!!! Four shots of cod liver oil. Want another one?"

Here's another:
First victim: a skinny-looking kid named Brian coming out of the Hibbs Building. "Hey, you want to make some money?" Spurlock asked.

In five minutes, Brian was ready to eat a worm burrito for $200. Spurlock called the bet "Bookworm."

[...]

"Okay. Here's how it works. You've got to eat the whole thing. You can't throw up or you won't get the money," Spurlock said.

"Does anybody have any ketchup?" Brian asked.

Then he started chomping happily on the burrito, worms dangling. As soon as Brian swallowed, his eyes bulged. He starting spewing worms everywhere.

The crowd howled in disappointment.

[...]

But Spurlock wasn't finished with his charge. "See those worms still wriggling around? I'll bet you $10 a worm if you eat them," Spurlock said.

And then, unbelievably, even though he'd just barfed worms on camera, Brian started popping worms in his mouth. He chewed and finished 13 worms in a minute.

Then there's this gem, from yet another press account of the show:
Ask Spurlock if he ever feels guilty for getting people to embarrass themselves in public and he says: "No way. Everybody knows what they're getting into. Everybody has a good time. If somebody walks by and doesn't enjoy it, hey, it's a free country. Just keep on walking, man."
That sounds like a good case for personal responsibility, doesn't it? Don't like the Hardee's Monster Thickburger? Just keep on walking. It's a free country.

Oddly enough, "I Bet You Will" website has disappeared from the Internet, including the Internet Archive.

July 23, 2005 in The TV Show | Permalink | Comments (8) | TrackBack (1)

Why Does Morgan Spurlock Hate Recycling?

Last night's episode of Spurlock's TV show was called "Off the Grid." It featured a yuppie-ish, "wired," SUV-owning couple who spent 30 days on a commune, back-to-basics farm in Missouri. The lesson we were to take from the show, I guess, is that our consumer culture is overly wasteful. As Spurlock explains on his blog:

On tonight's show, we take a couple of all American consumers away from their daily lives of consumption and move them "off the grid" to an eco-village in Missouri called Dancing Rabbit.

You guys are gonna love Vito and Johari (the two people who go to the village), be on the lookout for the dolls ... its one of the funniest things in the whole show and one of those things that we could never plan.

ALSO - the word of the day is Humanure ... you'll understand after you watch tonight.

BEST PART OF THE SHOW - The farm that recycles all the manure from cows to create methane gas that he uses not only to power his entire farm, but enough energy to power 70 homes around him! How many feedlots and farms are there in the US? This should be done everywhere (not only is it giving off electricity en masse, it also kills the shit smell that permeates most massive farms.)

This kind of praise for earthy commune farms is pretty typical. We're told how nothing gets discarded, and everything's fully consumed, recycled, and conserved -- in this case, apparently, even solid human waste.

Communes and Luddite farms are fine, so long as we approach them with the understanding that they are, at heart, parasitic. They may shun technology, markets, and commerce but technology, markets, and commerce make it possible for them to exist. They aren't applicable in the macro. That is, if we all lived this way, we'd all starve.

But that's a little beside the point of this post. This post is actually about recycling. Spurlock seems to be rather fond of it. At least in some contexts. But his fondness for the communal farm is hard to explain in light of the way he exploits and mischaracterizes the rendering industry in his book. I suppose the intent in his book is take cheap shots at the cattle industry. The intent of the TV show is to take shots at consumer culture. But the two positions aren't consistent. Here's why:

Spurlock writes:

In an amazing display of collective insanity, the meat producers of this country are feeding all sorts of animals to the animals they feed to us. Dead pigs and dead horses are ground up into cattle feed, and so are dead chickens. A lot of chicken manure gets mixed up into the feed in the process, so the cows are not only eating chicken, but chicken shit, which can spread salmonella, tapeworms, and chemicals like arsenic. Not only are cows fed dead chickens, but chickens are fed dead cows (Cue "The Circle of Life" from The Lion King).

You want to hear something really disgusting? The cattle industry buys millions of dead cats and dogs from animal shelters every year, then feeds them to the cattle who end up in your burger.

Yeeecccchhhh!!.

Oh, and the do the same with roadkill.

Is your mouth watering now?

This is not only disgusting, it's utter madness. It's the new, insane version of the old "circle of life." It passes new types of diseases around and around the food chain. And at every pass, we make some of those strains of disease stronger and stronger, because we keep bombing them with antibiotics that kill of some of them but only make the survivors and their offspring more resistant. And then they pass through the whole cycle again.

The FDA has regulated some of this and issued recommendations on certain points, but the basic facts are as I just told you. (p. 106)

No, they aren't.

The process of using animal waste for other purposes is called "rendering." For the uninitiated it is, to be sure, an ugly process. But then, who would have thought spreading animal waste over the ground where vegetables grow would be a good idea? We've come to accept it because we're familiar with it, and because it works. It's the main way organic vegetables are grown, and Spurlock's awfully fond of organic food in his book.

But let's get back to rendering. When Spurlock writes that some animals are "ground up" into cattle feed, he's oversimplifying the rendering process to the point of dishonesty. Here's what actually happens:

The "raw materials" -- by-products from slaughterhouses, mostly -- are pulverized down to a fine grain, which is then cooked at temperatures between 240 and 290 degrees, Fahrenheit. That's plenty hot to kill off all of the bacteria, protozoa, viruses, and parasites. The stuff is cooked at those temperatures until it breaks down into basic nutrient building blocks -- protein, water, and fat. At this point, the protein and fat are separated, and the excess water is evaporated. The protein and fat are stored separately. The protein is dried. The fat is further separated. Some is processed further, some is sold to other industries.

About 80% of the dried protein from rendering plants is eventually used to fortify animal feed. The fat is used for a variety of things. Much of it is used to make soap, or as an additive to lotions, creams, and makeup. Some if it is turned into grease -- for lubricating automobiles and other heavy machinery. Some is used to make artificial rubber. There's some research now that may find ways to use it for natural biofuel. A very small percentage of the highest-grade tallow is used for flavoring in food we eat.

Rendering is recycling. In fact, it's a much more efficient, productive, useful way of recycling than, for example, putting your bottles, cans, and paper in separate bins at the end of the driveway each week. Not only does rendering turn waste into usable consumer products and put fat and protein to new uses, it safely eradicates between 40 and 50 percent of post-slaughter animal waste. It breaks that waste down, kills off pathogens, and puts it to new uses. Were it not for rendering, we'd have twice as many cow, pig, and chicken remains we'd need to find something to do with -- likely disposal in a landfill.

Contrary to Spurlock's claims, only a very few rendering firms still process dog and cat carcasses or roadkill. None of these firms sell that waste domestically, and none sell it for livestock feed. Of course, in terms of safety, there's no reason they shouldn't. But most have stopped precisely because people like Spurlock have fueled public queasiness about the process. Instead, carcasses from vet offices and animal shelters are now generally sent to landfills. So much for recycling.

Spurlock seems to be in awe of commune farms that find a use for everything, even products most of us consider disgusting, like human feces. But when industry does the same thing on a larger scale, Spurlock is not only outraged, he distorts the actual process of rendering to exaggerate the "ick" factor. For Spurlock, when anti-consumerists recycle biomass, it's something to be celebrated. When industry does it, it's something to be vilified.

July 15, 2005 in False Innuendo, Socialist Sympathies, The TV Show | Permalink | Comments (30) | TrackBack (1)

ACORN, Spurlock, and the Minimum Wage

According to a post at Daily Kos, the first episode of Spurlock's 30 Days was cosponsored by ACORN, the grassroots group agitating for a "living wage" in cities across the country. In the cities where they've been succesful, minimum wage has been hiked to $10 or more per hour.

If you'll remember, the premise of the show was that Spurlock and his girlfriend attempted to live on minimum wage for, again, thirty days. The purpose I guess was to document the struggles all the people who live on minimum wage endure to make ends meet. I'll get to critiques of this particular episode in subsequent posts.

For the moment, I'd like to look at ACORN's cosponsorship of that episode.

Longtime readers of my blog likely know where I'm going with this: ACORN is a blatantly hypocritical activist group. For years, ACORN has tried like hell to avoid paying its own members the minimum wage required by law! This, as those same employees were working to raise minimum wages for everyone else.

In fact, ACORN actually went to court to fight for its right to pay wages below the legal minimum. What's more, ACORN made the exact same arguments its opponents make when arguing aginst higher minimum wages -- namely, that paying higher wages would mean the company would have to make do with fewer employees.

In a suit ACORN filed to exempt itself from California's minimum wage laws, the organization wrote in its brief:

"As acknowledged both by the trial court and California, the more that ACORN must pay each individual outreach worker--either because of minimum wage or overtime requirements--the fewer outreach workers it will be able to hire."
Straight from the U.S. Chamber of Commerce talking points! ACORN also has a history of union-busting, ducking overtime requirements, cutting late paychecks, and general anti-labor practices. In 2003, the National Labor Relations Board made the following findings about the organization:
• ACORN pays its field members $18,000 per year.
• Field members typically work 54+ hours per week.
• Field members are rarely given weekends off.
• Field members are expected to canvas neighborhoods alone, sometimes at night.
• ACORN is frequently tardy with member paychecks.
Check here for more damning evidence against ACORN (Disclosure: I'll note that the source of the previous link is the Employment Policies Institute, an organization funded by the restuarant industry. But the document is merely a data culling exercise. It's all public record).

What's funny is that Spurlock dismissed the "a higher minimum wage means fewer jobs" argument out of hand on the show. Yet it's an argument his activist allies and co-sponsors actually embraced when someone tried to make them ingest a bit of their own medicine.

If he's really serious about forcing employers to pay better wages, Spurlock might start with the allegedly pro-labor activist group that helped pay for his show.

July 06, 2005 in Really Egregious Errors, The TV Show | Permalink | Comments (44) | TrackBack (9)

Unfiction

Debbie Schlussel writes in the Wall Street Journal that Spurlock's 30 Days program isn't so much a documentary as a polemic. The gist of the episode Schulssel's refering to: A regular guy lives as a Muslim for thirty days, and grows sensitive to the plights of Muslims in America.

He's supposed to "learn" these lessons on his own. In truth, it seems the outcome is generally predetermined. Here's Schlussel:

I asked the show's executive producers--all of whom worked on "The Awful Truth With Michael Moore," a cable TV show--how this could be a documentary when they had decided the outcome in advance. Wasn't it possible that Mr. Stacy would come out seeing that there isn't Islamophobia to the extent that the Muslim community claims? Might he see that there is disturbingly strong support in the Detroit-area Islamic community for terrorist groups Hamas and Hezbollah--a fact regularly documented even in the normally pliant Detroit media?

No, the producers told me. "Morgan wants the show to demonstrate to America that we are Islamophobic and that 9/11's biggest victims are Muslims."

The funny thing is, I probably side with Spurlock over Schussel on the broader debate here. But that doesn't excuse that the facts in these shows are selectively manipulated to engineer predetermined outcomes, and that they're still packaged as "documentaries."

I'd wager that each episode of Spurlock's show, though sold as a "documentary," will end with just as tidy a lesson.

July 06, 2005 in The TV Show | Permalink | Comments (5) | TrackBack (1)