That's probably what you're asking yourself.
When I began to read Morgan Spurlock's Don't Eat This Book I sort of figured it'd be filled with many of the misleading and outright fallacious claims and representations he makes in his movie. I figured I'd find enough examples to write an op-ed, or perhaps a book review. I began by putting Post-It notes on pages with examples I might want to use.
By the time I'd finished two chapters, there were Post-It notes on every page Spurlock may chide McDonalds for the lack of nutritional value in its food, but Spurlock's book is completely bankrupt of intellectual value.
It's tempting to dismiss Spurlock as an unserious guy whom serious people don't take seriously. That's probably true. But young people, people who aren't naturally skeptical, and people who are already suspicious of corporations do take him seriously. His TV show debuted to 3 million viewers. The NY Times recently fawned all over him. And of course, Super Size Me was enormously successful.
There's certainly no questioning Spurlock's talent with a camera. And he has a bit of charisma that makes him likeable, and believable.
The problem is that he's fast and loose with the truth. He's consumed by a loathing of business and capitalism -- to the point of refusing to allow accuracy to get in the way of making his point. And I think someone needs to hold him accountable. I'd like to prime the people who watch his show, read his books, and take his advice to take in Morgan Spurlock, Inc. with a super-sized portion of skepticism.
This blog will primarily be devoted to debunking claims Spurlock makes in his book. But we'll also post critiques of his television series, public appearances, and similar Spurlockian lore as needed.